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Our Story...or Hoodies and Leggings and Babies, OH MAN.

Caroline Wilson

Our Story...or Hoodies and Leggings and Babies, OH MAN.

My name's Caroline Wilson, and I'm the founder of Hoodie Chew Chew and Bright Tree Kids. For over 10 years I've run a market research consultancy called Vireo Research. Once we started having kids, I realised that I couldn't keep growing a consulting firm with global clients, and be the parent I wanted to be. I wanted a product. Easier said than done, right? It was a couple of years later when I was sitting on the sofa in my hoodie and leggings with my baby chewing on the hoodie string that I realised I had an idea. A year...


We're thrilled to be featured on Romper.com

Caroline Wilson

We're thrilled to be featured on Romper.com

Check out our feature on Romper! We're totally biased of course, but there's a ton of great info on teething, gifts for Dads, and chewing in general.


We launch July 12th!

Caroline Wilson

We all know that babies love to chew things. It’s how they learn about their world.Did you know some bigger kids need to chew too? It grounds them and helps them feel comfortable and safe. It's especially important for kids who are neurodivergent. When kids chew, stimulus input is provided to the jaw that is very comforting and organizing for our brains. The stimulus is called proprioceptive input. Basically, our bodies need to move, and our brain feels good when they do. Hoodie Chew Chew is made from 100% medical grade silicone and wipes clean in seconds. Our minimalist packaging...