Our First REAL Blog Post. HEY THERE!
It turns out I’m one of those people who re-launch their website when there’s a virus ravaging the globe sending us all into hiding to make bread and let our kids watch endless hours of content. Who knew?! And, what a freaky time!
A first blog post feels like kind of a big deal. And, this blog, and blogging in general have been a long time coming for me, and Hoodie Chew Chew, Bright Tree Kids, and the business I’ve had the longest, Vireo Research. Those millions of random ideas that I think about over a day, all seem worth exploring, or working through. But, what do we really want to do here?
To start, it feels like there's an introduction in order.
I'm Caroline. And I've had my first business, Vireo Research for over ten years now. Long before I had kids, and long before the cult of entrepreneurship and hustle existed in the way it does now. (Can you see me rolling my eyes from there?)
It wasn't all plain sailing, but I had a groove and flow of research and strategy projects for mostly large companies and big brands, and when it got super busy, I worked my ass off, and when it wasn't I took longer vacations, lay on the sofa and watched TV, cooked leisurely with my husband, kayaked, drank beer in the backyard while BBQing. You get the drift...
Then I had kids. LOL. After the first one, work didn't change that much, less travel for sure, but similar projects, I started running workshops that were more scaleable, and my schedule filled up quicker. Then I had another kid. Big LOLs. I was surprised about the parent I wanted to be. I thought we'd have more babysitters, nannies etc. and that I'd keep working the same way. But, I wanted to hang out with my kids more than I thought, and the way my time and schedule changed was unexpected. Weird. Who knew?!
I thought I could create, brand, develop and position Hoodie Chew Chew in a way other brands weren't marketing to parents or their kids. As humans with messy, joyful lives, not just motherly extensions of their babies. (WHERE'S THE DAD PRODUCTS FOR BABIES, PEOPLE!)
I started wondering and thinking about different businesses and products. I didn't know what I wanted, or how I would do it but the thought was there. I had entrepreneurial friends, we met for coffee with babies in tow and talked about ideas.
And one day lying on the sofa with kid number two on top of me chewing on my hoodie string, I had the idea. Something affordable, cute and genuinely, something I thought I could create, brand, develop and position Hoodie Chew Chew in a way other brands weren't marketing to parents or their kids. As humans with messy, joyful lives, not just motherly extensions of their babies. (WHERE'S THE DAD PRODUCTS FOR BABIES, PEOPLE!)
Ideas are the easy part, btw. I have ideas every day, and to be honest, some of them are probably better than Hoodie Chew Chew. But, as an entrepreneur, you have to pick something and move forward.
So, what's this space and this blog for then? It's definitely showcasing Hoodie Chew Chew, and Bright Tree Kids, and some of the work that Vireo Research does. I also want to talk about how you start with an idea, find a way to implement, and take it to market. Ideas are the easy part, btw. I have ideas almost every single day, and to be honest, some of them are probably better than Hoodie Chew Chew. But you have to pick something and move forward. That's the entrepreneurial way.
I also want to talk about how you keep working on that same idea everyday. How you run multiple businesses, amidst setbacks and challenges. All the little things, and big things you need to do, in days that are filled with the important parts of the rest of your life, all the things you love, and want to have time to love and feel.
So, HEY THERE! Thanks for reading and come back soon!
Great post. Entrepreneurship is a crazy wild ride but I can’t imagine giving up my freedom for anything else. Looking forward to hearing about your journey and sharing the highs, lows and everything in between.